Communication and Dissemination in EU research projects
It is very important for scientists and innovators to acquire the ability to communicate with all levels of the stakeholders. The beneficiaries must promote the action and its results, by providing targeted information to multiple audiences (including the media and the public), in a strategic and effective manner and possibly engaging in a two-way exchange.
Establish new business contacts and stimulate further research
Under the Horizon 2020 framework have been started several programs and activities that will bring the EU research funded projects to the attention of as many relevant people as possible.
Europe’s future economic growth will increasingly have to come from innovation in products and services.
With your communication activities you call attention of multiple audiences about your research, in a way that they can be understood by non-specialists, and address the public policy perspective of EU research and innovation funding.
Communication about European research projects should aim to demonstrate the ways in which research and innovation is contributing to a European ‘Innovation Union’ and account for public spending by providing tangible proof that collaborative research adds value by:
showing how European collaboration has achieved more than would have otherwise been possible, notably in achieving scientific excellence, contributing to competitiveness and solving societal challenges;
showing how the outcomes are relevant to our everyday lives, by creating jobs, introducing novel technologies, or making our lives more comfortable in other ways;
making better use of the results, by making sure they are taken up by decision-makers to influence policy-making and by industry and the scientific community to ensure follow-up.
As a grant holder, your goal is to carry out ambitious research. But to get relevant exposure and make the fruit of your work broadly available, outreach activities are a must.
- What do you want to achieve when you communicate?
- What is your main message?
- Who are you trying to reach?
- What is the best channel to deliver your message?
- When is the right moment?
- Do you have good audiovisual/supporting material?
The shape of your communication needs to be adapted to your audiences and the channels you will use. While social media are good to reach wide audiences through punchy content and visuals, a blog will allow you to explain your research more in depth. A media mix can be a very effective way forward, allowing you to combine traditional supports, as printed material, articles and press releases, public talks, with audio-visual tools, web 2.0 and social media.